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The word ‘strategy’ is frequently bounced around in marketing talk.  It can seem ambiguous and scary, dredging up visions of being locked in a room with your colleagues and a whiteboard for hours on end. But, it’s simpler than you may think — and critical to...

Girl Friday IP’s website and Instagram page reads more like an of-the-moment lifestyle brand than an intellectual property law firm. With its cute colour-coordinated Instagram photos to trendy pink website, patent and trademark law has never looked so fun. Fi...

Every lawyer approaches marketing differently. Whether you’re an Instagram marketing pro, all about SEO or just have no idea where to start, different strategies work for different firms. With this in mind, we are excited to introduce LegalStudio’s new Q&A interview series with some of the...