Your website's typography might seem like a minor detail, but it's actually one of the most powerful tools for converting potential clients. For legal professionals, where trust and credibility are paramount, the right typographic choices can mean the difference between a visitor who stays to read your content and one who clicks away.
Why Typography Matters for Legal Professionals
Typography directly impacts how clients perceive your professionalism and expertise. Poor font choices or difficult-to-read text can undermine even the most compelling website content. When someone visits your site seeking legal advice, they're often dealing with stressful situations and need information presented clearly and accessibly.
Proper typography enhances your google ranking too. Search engines favour websites that provide excellent user experiences, and readable content is a key factor in those algorithms. A well-designed website with thoughtful typography keeps visitors engaged longer, reducing bounce rates and improving your SEO-optimised websites performance.
Essential Typography Elements for High-Conversion Websites
Font Selection
Choose fonts that convey professionalism whilst remaining highly readable. For legal websites, classic serif fonts like Georgia or Times New Roman work well for body text, whilst clean sans-serif fonts like Arial or Helvetica are excellent for headings. Avoid decorative or overly stylised fonts that might distract from your message.
Font Size and Line Spacing
Your body text should be at least 16 pixels in size – anything smaller strains the eyes and creates barriers for potential clients. Line spacing should be 1.4 to 1.6 times the font size to ensure comfortable reading. Remember, many visitors might be reading on mobile devices or have vision challenges.
Colour Contrast
Ensure sufficient contrast between your text and background colours. Dark text on light backgrounds typically works best for readability. Poor contrast doesn't just frustrate users – it also fails accessibility standards and can impact your website's search engine performance.
Improving Website Readability for Better Lead Generation
Readability extends beyond just font choices. Your website development should prioritise how information is structured and presented:
- Use clear headings and subheadings to break up content into digestible sections
- Keep paragraphs short – ideally 2-3 sentences maximum
- Include plenty of white space to prevent overwhelming visitors
- Implement bullet points and numbered lists for complex information
- Ensure consistent formatting throughout all pages
Call to Action Strategy Through Typography
Your call to action strategy relies heavily on typography to guide visitors towards becoming leads. Buttons and call-to-action elements should use fonts that stand out from your body text whilst remaining consistent with your overall design. Consider using slightly bolder weights or different colours to draw attention to these crucial conversion points.
Make your contact information highly visible using larger font sizes and strategic placement. Legal professionals often deal with urgent matters, so making it easy for potential clients to reach you is essential for lead generation websites.
Mobile-First Typography Considerations
With most Australians browsing on mobile devices, your user-friendly websites must prioritise mobile typography. Text that looks perfect on desktop screens might become unreadable on smartphones. Your website builder should ensure:
- Font sizes automatically adjust for smaller screens
- Line lengths remain optimal (45-75 characters per line)
- Touch targets for clickable text are appropriately sized
- Loading times remain fast even with custom fonts
Website Management and Typography Maintenance
Regular website management includes reviewing and updating your typography choices. What worked well initially might need refinement as your practice grows or as web standards evolve. Consider conducting regular reviews of your website content to ensure consistency and effectiveness.
A website upgrade focused on typography improvements can significantly impact your conversion rates without requiring a complete redesign. Small adjustments to font sizes, spacing, or colour choices can yield substantial improvements in user engagement and lead generation.
Professional website design isn't just about making things look good – it's about creating an environment where potential clients feel confident in your expertise and comfortable taking the next step. Typography plays a crucial role in building that confidence and guiding visitors towards becoming clients.
Your legal practice deserves a website that works as hard as you do. Every element, from font selection to line spacing, should support your goal of attracting and converting quality leads. When typography and readability are optimised properly, your website becomes a powerful tool for growing your practice.
Call one of our team or book an appointment at a time that works for you to discuss how we can transform your website's typography and boost your conversion rates.